Challenge
E-commerce margins are tight: ROAS must stay profitable while scaling, product feeds need constant optimization, and Meta + Google compete for the same budget.
Our approach
- Performance Max and Shopping campaigns with feed optimization
- Meta Advantage+ Shopping and retargeting funnel to cart
- Smart bidding by conversion value — not click maximization
- ROAS tracking by channel and budget allocation to winning products
Profitable scaling comes from feeds, bidding strategy, and creative testing combined — not budget increases first.