Challenge
In B2B SaaS the sales cycle is long: multiple decision-makers, few demo requests relative to traffic, and organic growth competes with paid channels. Without clear strategy, budget fragments across channels.
Our approach
- SEO + GEO around demo requests and comparison pages — organic lead channel
- Google Ads on high-intent keywords (comparison, pricing, demo)
- Content strategy for thought leadership and AI search visibility
- Monthly lead quality and pipeline reporting for leadership
When sales cycles run 3–9 months, marketing must deliver both brand and measurable MQLs — not just clicks.