Why run free tests before raising budget?
The most common marketing mistake is scaling a channel whose measurement, landing page, or technical foundation is broken. When the page does not convert, tracking misses events, or the site is slow, algorithms optimise in the wrong direction.
Free tests give you an objective baseline before a sales call or campaign change. They do not replace a deep audit, but they show whether to fix the page, measurement, or technical SEO first.
Six free site tests
Landing page score — CTA, H1, title/description, form, trust, load time.
Technical SEO test — HTTPS, canonical, noindex, robots, sitemap, alt text.
GEO / AI readiness — Organization/FAQ schema, llms.txt, Open Graph, NAP.
Site speed test — TTFB, HTML size, scripts, images.
Tracking test — GTM, GA4/gtag, Meta Pixel, LinkedIn Insight.
Local SEO NAP test — LocalBusiness schema, phone, address, hours.
Also available: the broader SEO / GEO site test and Google Ads audit.
Each test has a dedicated deep guide (ranking content): landing-page · tekninen-seo · geo-ai · nopeus · tracking · local-seo · seo-geo · google-ads.
Recommended order (15 minutes)
1) Tracking
2) Landing page
3) Speed
4) Technical SEO + GEO/AI
5) Local SEO if you are location-based.
What to do after the results
Fix fail findings first, then warnings. Once the foundation works, scale channels where measurement and conversion are healthy.
For a prioritised action plan, request a deep audit or explore our SEO, GEO, and Google Ads services.
Frequently asked questions
Are the tests really free?
Yes. Enter your details and URL, get a report by email. No commitment — a deep audit is a separate path.
Do these replace a professional audit?
No. They are a fast baseline from public HTML. A deep audit covers account data, Search Console, competitors, and a prioritised roadmap.
Where do I find all tests?
In the hub at /en/free-tools — including Google Ads audit, SEO/GEO test, ROI calculator, and package builder.
