What is the free Google Ads audit?
The free Google Ads audit is a self-serve AlgoTerra tool designed for SEO discoverability and practical decision-making. It reads real Ads account data via OAuth (read-only) — never edits campaigns.
Because it reads account data, you sign in with Google. Permissions are read-only — we never edit campaigns, budgets, or ads.
Start now: Run the free Google Ads audit →
Who should use this free test?
Best fit for:
- Advertisers whose ROAS drops when scaling
- Teams suspecting wasted spend
- Companies before an agency change or budget increase
- Growth teams wanting a snapshot without a kickoff
What does the free test check?
The report focuses on high-signal checks you can act on immediately:
- ROAS, spend, and conversions over 30 days
- Wasted budget and quick wins
- Campaign, keyword, and search-term bottlenecks
- Device and performance signals
How to run the free test
Four steps:
- Open the free Google Ads audit page
- Sign in with Google (read-only access)
- Select the account to analyse
- Receive the report by email
How to read the results
Treat the report as a prioritised fix list. Start with fail findings, then warnings, then informational notes.
Use related guides for deeper context: google-ads-audit · google-ads-conversion-tracking. When the page or account foundation is broken, fix that before raising budget.
Recommended pairing: run this test together with at least one adjacent tool (Landing page test · Tracking test · SEO / GEO test · Speed test).
Free test vs deep audit
The free test is a fast snapshot. A deep audit is a human-led review with roadmap, channel depth, and implementation priorities. When fails are critical or you are about to scale spend, request a deep audit or explore google-ads.
Internal links and next steps
Live tool: free Google Ads audit
Hub: Free tools
Pillar guide: Free digital marketing tests
Related tests: Landing page test · Tracking test · SEO / GEO test · Speed test
Services: google-ads · Guides: google-ads-audit · google-ads-conversion-tracking
Compare free vs deep options on the hub page, then either run another free test or book a deep audit.
Frequently asked questions
Is the free Google Ads audit really free?
Yes. You get a report with no contract. A deep audit is a separate path via the contact form.
What permissions do you request?
Read-only Google Ads access plus email for report delivery. We never modify campaigns.
Does this replace a professional deep audit?
No. It is a fast baseline. A deep audit covers account/Search Console depth, competitors, and an implementation roadmap.
How long does it take?
Usually a few minutes after sign-in and account selection.
Where are all free tests?
In the free tools hub. Start with the pillar guide: Free digital marketing tests.
What should I do after the report?
Fix fail findings first, then warnings. Pair with related tests (Landing page test · Tracking test · SEO / GEO test · Speed test) and request a deep audit if you are scaling budget.
