Problem
Google Ads delivered 2.1× ROAS, but scaling was unprofitable. Performance Max feeds were incomplete, bidding did not leverage conversion data, and increasing budget hurt performance.
Actions taken
- Campaign structure dismantled and rebuilt — 340 irrelevant keywords removed
- Performance Max relaunched with optimized product feeds and smart bidding
- Conversion tracking and feed optimization fixed before budget increases
- Budget scaled from €3,000 → €8,000/mo only after hitting ROAS targets
90-day timeline
Mo 1
Audit & rebuild
Campaign structure was dismantled and rebuilt; 340 irrelevant keywords removed.
Mo 2
Algorithm goes live
Performance Max campaigns launched; smart bidding began collecting data. CPC dropped 28%.
Mo 3
Scale & profit
ROAS hit 5.3×; budget scaled profitably from €3,000 → €8,000/mo.
Results
A Finnish e-commerce brand struggled with unprofitable Google Ads campaigns. AlgoTerra took over, rebuilt the bidding strategy, and optimized product feeds for Performance Max.