Problem
Meta ads drove clicks but quote requests did not scale. Creatives underperformed, audiences were too broad, and retargeting was missing.
Actions taken
- Customer data analysis and lookalike audiences for three segments
- A/B testing 24 ad creatives — top 4 scaled
- Retargeting funnel to quote requests and lead forms
- Budget doubled only after conversion rate improved
90-day timeline
Wk 1–2
Audience research
Existing customer data analyzed. Lookalike audiences built for three segments.
Mo 1
Creative testing
24 ad creatives in A/B tests. Top 4 winners selected — CPC began to fall.
Mo 2–3
Scale & retargeting
Budget doubled; retargeting funnel built. Quote requests ×3.
Results
A local interior design firm wanted more quote requests via Meta ads. AlgoTerra built lookalike audiences, tested 24 creatives, and automated scaling.